Does Consumer Irrationality Trump Consumer Sovereignty?

Trade Agreements and Direct-to-Consumer Advertising of Pharmaceuticals

There is growing international concern about the risks posed by direct-to-consumer advertising (DTCA) of prescription pharmaceuticals, including via the internet. Recent trade agreements negotiated by the United States, however, incorporate provisions that may constrain national regulation of DTCA. Some provisions explicitly mention DTCA; others enable foreign investors to seek compensation if ...

Sustainable Consumption and Consumer Sovereignty

There is a growing consensus in Ecological Economics that consumer preferences are neither fixed nor given, but rather endogenously determined by socio-economic and institutional factors. Hence, policy may promote “green” preferences directly. Yet any intervention in processes of preference formation seems to conflict with widely held liberal intuitions, imperfectly represented by the principle...

Ceo vs. Consumer Confidence: Investment, Financing, and Firm Performance

We examine the effect of aggregate measures of CEO and consumer confidence on firm financing and investment. We find that capital expenditure, merger activity, and financing activity all increase with CEO and consumer confidence. However, while CEO confidence positively predicts future sales growth and return on assets, consumer confidence is negatively related to these performance measures as ...

Papers Merit Goods, Consumer Sovereignty, and Efficiency: a Suggested Application of Occam's Razor

Mapping consumer power: an integrative framework for marketing and consumer research

Purpose – To help shape a more cohesive research program in marketing and consumer research, this paper presents a systematic effort to integrate current research on consumer empowerment with highly influential theories of power. A conceptual overview of power consisting of three dominant theoretical models is developed onto which is mapped existing consumer empowerment research. Design/methodo...